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Are you on the wellness bandwagon yet? This trend isn’t going anywhere, particularly with each new generation demanding healthier foods and more-restorative programs when selecting their hotels.

Under the wellness umbrella, you can, and should, make incremental improvements in line with what your core audiences want from your hotel when it comes to wellness. The three key areas for implementation are in-room, on-property and community partners.

IN THE GUESTROOM
Sleep programs are now universally recognized as a strong value-add. Who wouldn’t want to have access to in-room features such as as sleep-inducing lighting, special mineral-infused relaxation showers or even a pillow concierge?

Or how about fitness? Programs such as Hilton’s “Five Feet to Fitness” will prove to be phenomenal drivers for loyalty and for urban, short-term travellers. Click here to read the full article,


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